Wednesday, January 11, 2012

Stopping to "Think"

This technique is so simple I didn't even bother to file it under Advanced Bargaining.  I use it when traditional bargaining has failed to bring the price as low as I wished but I sense the seller might go lower.

This technique is a calculated attempt to make the seller think you are wavering on a purchase.  As I said above, it's surprisingly simple.  When a seller won't go lower, I stop negotiating and pretend to think.  Usually I look off into the distance and make an audible thinking noise ("ummmm"), pretending to be performing some sort of calculation.

Such a performance does two things.  One, it hopefully convinces the seller you truly want the item.  Two, it hopefully convinces the seller that his or her price is too high.  These two effects hopefully combine to influence the seller to offer you a lower price.  From there, you can either accept or, if it's still too high, you can try to ask for an even lower price.  It's up to you.

If this technique fails to convince the seller to make a lower offer, it may make them receptive to a lower offer from you.  If he or she doesn't make a lower offer while you're doing your math, simply say that their price is out of your price range and ask if they would take a slightly lower sum

This technique, like the last one I introduced, is just another way to try to get the seller to make an offer twice in a row.  This, of course, violates the first rules of bargaining which is bad for the seller but good for you.

There are many variations on this theme.  Try experimenting on your own to exploit common bargaining mistakes; you will find it's very profitable.

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